Cheers with Japanese Sake

Sake is the representative alcohol in Japan. They are a liquor made by fermentation of rice and they are also called “Seisyu”.
The Kyoto municipal government was the first to establish so-called “kampai ordinances”, to promote the spread of refined sake made in Kyoto city. The government aims to spread the custom of toasting with sake and to help people take a fresh look at the traditional Japanese industry. This movement is spreading throughout Japan, having other local governments following the Kyoto city. When you visit Japan, please join this movement and give an enthusiastic Kampai!