"俺" = Words to forcefully express "myself"

There is a word "俺" in Japanese.

The word is used when to speak with self-confidence.
Although the difference is the true meaning and nuance,
Japanese will use the word in such a feeling.

When you walk in Tokyo, you might see a lot of characters "俺".

In the shop sign that letter was written that "俺",
Maybe, you'll be able to eat delicious food.

But, "俺" word is not used everyday.
Since it is also a violent words.

So, the word "俺" is a delicious restaurant mark.
Please think so.