Exterior
From the moment TokyoTreat’s snack box arrived, the colorful package had the house abuzz with excitement. The seasonal motif was Valentine’s, featuring a pink base with illustrations inspired by Tokyo and Japan. The design encapsulated a feeling of tradition, cherry blossoms, as well as the creative and functional packaging that we come to expect from the spirit of Japanese omotenashi (hospitality).
Box contents
Opening the box was a moment of pure awe. Everything was neatly organized, with every snack facing forward and perfectly aligned. The way they were packed so tightly and beautifully truly reflects Japanese attention to detail. And yet, equally impressive was the fact that not a single item was broken or damaged. Only in Japan!
The booklet placed right on top was very educational, providing insights into Japanese Valentine’s Day culture. In Japan, the interpretation of Valentine’s Day differs from the West, and the booklet used great visuals to explain how Japanese people perceive and enjoy the event. Understanding the meaning and background of “White Day” was also fascinating. Including this cultural background, rather than just sending snacks, adds a wonderful layer of depth to the experience. The small card added a personal touch, as if it were intended just for me.
The snacks themselves were top shelf, consisting of seasonal and limited-edition items that would likely be hard to find elsewhere. And of course, they were delicious! Since the flavors were all curated around the theme, they were very inviting. Although I had expected mostly sweets due to the Valentine theme, I was pleasantly surprised to find a good amount of salty snacks—including a serving of ramen. There’s definitely something for everyone, regardless of preference.
Once again proving that when it comes to service in Japan, no detail is too small—“Thank You” was printed at the bottom of the box. In short, inside and out, from top to bottom, TokyoTreat showed incredible attention to detail.
Top 3 favorites
KitKat
Simply put, I was happy to try a flavor I’d never had before. The strawberry bits were delicious. The eco-friendly recyclable paper packaging was a thoughtful added bonus.
Genji Pie
This was my first time trying the chocolate-covered version, and it was amazing. The crispy, simple pastry with its buttery aroma pairs perfectly with the thick chocolate coating on the back. I wish they sold these year-round!
Caramel popcorn
The taste was remarkably close to the caramel popcorn you get at movie theaters in Japan. Since I don’t go to the cinema as often lately, it made the experience even more special and delicious.
ICHIGO Inc., the parent company of TokyoTreat, kindly sent us this snack box so we could try it out and share our honest thoughts with you. This page also has affiliate links, which means we may earn a small commission if you decide to purchase a box through our website (at no extra cost to you, of course). Thank you so much for supporting Deep Japan!