Hello, my name is Emily Morofushi! Originally from the United States, I spent more than half a decade living in rural Shimane before relocating to Hiroshima Prefecture.
As a Hiroshima Tourism Ambassador, published travel writer, and content creator based in the Setouchi region, I share stories that showcase the beauty of rural Japan and aim to inspire travelers to explore the country’s lesser-known regions while connecting with local communities.
“I appreciate the seasonality of things in Japan, as it encourages me to slow down and savor small, fleeting moments. The changing seasons bring new foods, flowers, and festivals, each offering me something special to look forward to.”
United States of America
Emily’s stories
- Preserving autumn: Shimane Prefecture’s enduring hoshigaki (dried persimmon) tradition
- Under the autumn moon: A taste of tsukimi with Sakuraco
- A taste of Japan’s summer festivals delivered to your door, no passport required!
- Beating the Japanese summer heat with shiso juice and other time-tested tips
- In Shimane’s mountain village, green tea is crafted the traditional way — by hand, with heart
- Sakura preserved in dyes and flavors: How locals give fallen blossoms new life in Unnan City
- Unnan City’s sakura: Decades of springtime beauty, protected by local hands
- Izumo Shinbutsu Pilgrimage: Discover the spiritual past of the San’in region
